So, here’s a likely scenario. Planning time comes along and people want to know what in the world they’re doing and why.
If you Google “definition of strategy“ you get thousands and thousands of responses. Everyone has their own definition. Many of them are very, very confusing. Most advocate a framework, not a definition.
The solution is simple. Literally. Use a simple -but precise- definition in combination with a simple -but powerful- strategy development methodology; something the organization can learn very quickly.
As for the definition, here’s the one we have used with companies large and small. As for the training, that’s a workshop you can learn more about here.
