Tracy Pepe of Nose Knows Consulting asked that question. It might seem strange but when you consider consumers are 100 times more likely to recall something with an associated smell than they are something seen, heard, or touched, it makes sense. I’m still processing the first day of Shopper Insights in Action 2010 sponsored by […]
There are hundreds of examples of business-to-business companies that have dismissed brand value as something managed by the “business-to-consumer” companies only. Yet brand value can be the competitive and economic advantage B2B companies need to get ahead if they design it into their business model and invest in the right things. Sure, it requires building […]
