This is such an unusual brand equity, I had to post it. How many can you identify? It’s available as the Infographic of the Day from FastCompany Design here…
The Shopper Insights in Action 2011 conference sponsored by IIR USA convenes on July 11 at the Swissotel in Chicago. My marketing friends should be there. And it’s not just because of the impressive lineup of keynote speakers like A. G. Lafley, former CEO, P&G; or Jonah Lehrer, neuroscientist and author of How We Decide: […]
I downloaded a song onto my iPhone the other day that I hadn’t heard in a long time. It was a real treat and the sound was truly amazing. I got to thinking about what it took for me to enjoy that song. It was originally produced in a recording studio that captured and digitized […]
In a recent article in the Wall Street Journal, we found out P&G CEO Robert McDonald attended West Point and studied the war tactics of Napoleon Bonaparte. Now he’s using his considerable military training for two objectives: penetrate territory held by competitors in emerging markets and win back consumers, two-thirds of which have switched to […]
I’m excited about the possibilities for a company when they do customer experience mapping and link it to the business model. A customer experience map is when you lay out the path a customer takes from discovery of their need all the way through usage of your product or service; even the final stage where […]
When I first saw this, I thought of the movie Minority Report. Not the Pre-Cogs, but the scene where Chief John Anderton (Tom Cruise) walks through the mall and all the windows change to provide him with personalized “merchandising” when he walks by. EmSense uses state of the art neuroscience technology to “track feelings, measure […]
Very informative, interesting presentation today from Karen Gryson of Coca Cola. She spoke at the Shopper Insights in Action 2010 conference sponsored by IIR US. Her presentation focused on Coke’s research in improving POP effectiveness. That’s a very important topic of discussion considering the size of the P.O.P spend at CPG companies in aggregate. Coke […]
Abbey Dryden, P&G and Suzy Cox, Carlson Worldwide Marketing shared at the Shopper Insights in Action 2010 conference sponsored by IIR US how they built a loyalty program for the Pampers brand that was driven by some very smart insights. “Pampers Gifts to Grow” is a point loyalty program whose main goal is to create […]
Sometime in 2007, Kraft made a key decision regarding how they were going to resource in-market research. Instead of outsourcing the bulk of the work, they decided to create a small team called “In Market Testing for Growth” (IMTG) headed by Autumn Dawn McDonald who spoke today at Shopper Insights in Action 2010 sponsored by […]
It’s refreshing to hear a presentation from someone in a non-social media industry who really “gets” the use of social media (SM) for their business and how to leverage it as part of their marketing mix. Cuisinart is a leader in their industry owning the first or second share position in 13 of 15 categories. […]
