It’s refreshing to hear a presentation from someone in a non-social media industry who really “gets” the use of social media (SM) for their business and how to leverage it as part of their marketing mix. Cuisinart is a leader in their industry owning the first or second share position in 13 of 15 categories. […]
Lee Eisenberg, now an EVP at Chico’s, has authored two books: The Number and Shoptimism. He provided a unique and compelling perspective on the impact of the recession on consumers and shopping in a keynote address at Shopper Insights in Action 2010 sponsored by IIR US. He breaks the attitude of shoppers into two “acts”. […]
Tracy Pepe of Nose Knows Consulting asked that question. It might seem strange but when you consider consumers are 100 times more likely to recall something with an associated smell than they are something seen, heard, or touched, it makes sense. I’m still processing the first day of Shopper Insights in Action 2010 sponsored by […]
The Grand Canyon is, as American writer John Stoddard once said, a “stupendous gorge”. At 277 miles long, as much as 18 miles wide, and an average depth of one mile, it’s considered the seventh wonder of the world. National Geographic says you could take the water from every river in the world and it […]
There are hundreds of examples of business-to-business companies that have dismissed brand value as something managed by the “business-to-consumer” companies only. Yet brand value can be the competitive and economic advantage B2B companies need to get ahead if they design it into their business model and invest in the right things. Sure, it requires building […]
Long before farmers and ranchers had the machinery to make today’s small rectangular or large round bales of hay, they made haystacks. The principles farmers employed to work together and make a good haystack also apply to organizational alignment. Strong organizational alignment in these four key areas is a matter of strategy and design and can drive better business results.
The traditional approach to productivity in your business is going to dry up, if it hasn’t already. At some point, every department will have squeezed out what they think are the last remaining pennies by cutting overhead costs, improving yields or utilizations, applying lean/six sigma to their areas of responsibility, or squeezing their suppliers one […]
I really don’t even know if I’ve ever heard one of her songs. From the little I know about Lady Gaga, I doubt that I’d ever be much of a fan. But I am a big fan of one thing: she has an entirely different, and very disruptive, business model. According to this article in Ad Age, she is accomplishing in 18 months what Madonna took a decade to do.
When I was growing up on the farm back in Nebraska, it seems like we got more cuts, nicks and scrapes than the typical kid. Back then, if you used a band-aid, getting it off was a real pain… and I mean that literally. Some kinds were even called “super-stick” and they sure did. Thankfully, […]
