With the fragmentation of traditional TV audiences, the decline in print and newspaper advertising, the emergence of new marketing tactics, and the likelihood of all this change accelerating, are traditional ad agencies adapting fast enough? Agencies are having their share of troubles. And in tough times, it’s very hard to change a business model (or […]
This is such an unusual brand equity, I had to post it. How many can you identify? It’s available as the Infographic of the Day from FastCompany Design here…
There’s no question CPG executives need to understand their organizational culture to assure the success of strategic initiatives. Culture provides groups with their identity, their differentiating qualities and a way to preserve themselves. The culture within the organization can have a dramatic impact on results. But the culture outside the organization can also define success […]
Innovation is the fuel for growth in business. For you Star Trek fans, it’s the “dilitium crystals” for the starship Enterprise. Yet research reveals only a few companies in a few industries are producing anything innovative. The National Science Foundation Business R&D and Innovation Survey showed that only 9% of public and private companies in […]
This 216 year look at commodities implies they may be peaking. Chart provided by Business Insider and can be found here.
Two recent articles, one by Kevin Randall at Fast Company (How Hollywood Studios Harness Your Brainwaves to Win) and the other published by Booz & Co. (That’s the Way We [used to] Do Things Around Here) show the continued emergence of neuroscience in business. Can Minority Report style selling be far behind? I was first […]
A.G. Lafley, former Chairman of the Board of Procter & Gamble, apparently knows that if you “always do what you’ve always done, then you’ll always get what you’ve always gotten”. He is credited for the redesign of P&G that turned it around and created a relentless focus on the consumer. His redesign apparently worked. During […]
The Shopper Insights in Action 2011 conference sponsored by IIR USA convenes on July 11 at the Swissotel in Chicago. My marketing friends should be there. And it’s not just because of the impressive lineup of keynote speakers like A. G. Lafley, former CEO, P&G; or Jonah Lehrer, neuroscientist and author of How We Decide: […]
(Concluding remarks in our brief tangent from the three part series on Real Differentiation at Oscar Mayer…) A recent blog post defined culture1 and identified three of the roles culture serves for a group: identity, differentiation, and preservation. It’s that last aspect, preservation, which becomes the nemesis of change. Culture experts (e.g., Edgar H. Schein […]
I downloaded a song onto my iPhone the other day that I hadn’t heard in a long time. It was a real treat and the sound was truly amazing. I got to thinking about what it took for me to enjoy that song. It was originally produced in a recording studio that captured and digitized […]
