UW’s Chancellor Biddy Martin spoke this morning at a Greater Madison Chamber of Commerce event and explained her rationale for pursuing a change in status to a public authority. She did a great job of laying out the benefits and encouraged debate based on the merits of the strategy vs. the politics surrounding it. Here […]
There’s a lot of focus on the Shopper Path to Purchase. Rightly so. Businesses need a profound understanding of it. But, how much focus is being put on the Path to High Impact Results? In all likelihood, not enough. It’s not unusual for consumer product companies to experience less than 70% of their total merchandising […]
I’ve now had several people suggest I write a series of white papers and/or a book about how changing the design of a business is the best way to get sustainably better growth and productivity results. The book would cover the Value Creation FunnelTM and the five levers of business design (strategy, process, organization, technology, […]
Whether you’re a leader with responsibilities for managing the performance of your employees, leading a major change initiative or marketing to seemingly fickle shoppers, you need an understanding of human behavior. While behavior can be very complex, the basics are as simple as ABC. A – Antecedents These are all the things we do to […]
As I’ve said before, the job of business is to create value: value for customers and economic value for the business. And the business model should be designed in every respect to effectively and efficiently create that value. Value is created when the worth of the output is greater than the cost of the input. […]
This week millions of email notices have been sent from major corporations informing their customers that their marketing vendor, Epsilon, suffered a serious data breach exposing millions of customer names and email addresses to someone with obvious nefarious intentions. How embarrassing for them. That’s a wake-up call for every brand using digital marketing of some […]
Unions, like businesses, offer their members a value proposition: a set of promises to deliver benefits of value at a price. But instead of redesigning their value proposition to stay relevant, unions take their fight for relevancy to the political arena in Wisconsin and across the nation. In the long term, just as every business […]
These charts, one from Business Insider and the other from ThinkWay, would lead you to conclude getting back to pre-recession economic health will take quite some time yet.
No, don’t try to sell me a TV. Help me buy a TV. I can figure out the maximum amount I want to spend. I just look at my budget. And I know I want a flat screen TV to hang on the wall so I can also figure out how big it should be. […]
Good cartoon and post by Tom Fishburne. It can be found in its entirety here. Most businesses have learned they need to put teeth in the upfront screening of new ideas because it becomes more expensive to kill ideas later down the funnel. But there are numerous sharp “teeth” all along the innovation funnel where […]
