Whether it’s a question for A.G. Lafley, learning to speak to an A.D.D. consumer, or just sitting in the back row and pondering lessons from Angry Birds, you’re sure to find next week’s Shopper Insights in Action conference sponsored by IIR USA to be a very rewarding learning experience… learning that leads to success. In […]
Maybe you’ve seen the commercial with the swimming pool filled with caramel? Well, in this economy with layoffs and “doing more with less”, many CPG’s have a similar problem. In fact, whether it’s a new product, a new marketing campaign, or simply changing the graphics on a package, many CPG firms were terribly slow before […]
Can consumer products companies afford to view consumer loyalty as a one-way street? Or are there really two sides to the loyalty equation: consumers showing loyalty to brands but also companies showing loyalty to consumers? Research shows it has to go both ways. Loyalty programs have been around for several years now. It continues to […]
First, the bad news which I’ve shared before here. With waning consumer confidence, house values below mortgage costs, and massive personal debt, don’t expect any significant uptick in consumer spending any time soon. Tight belts and thinner wallets are the new consumer reality. Get use to it. Oh, and in the face of tighter consumer […]
The Greater Madison Chamber of Commerce sponsored breakfast with Paul Jadin, Secretary of the Department of Commerce and soon-to-be head of the new Wisconsin Economic Development Corporation. Good breakfast meeting on an important Wisconsin initiative to “elevate the Wisconsin economy to be the best in the world”. Wisconsin has over 465,000 businesses; 99.97% are private; […]
I’m still on the first level (not a big-time gamer) and I’m not really much further into Level 1 than my 3-year old granddaughter. Nevertheless, I’m a big fan of the Rovio game. Just probably not for the same reasons as the other 200 million people that have downloaded the game. There’s a lot that […]
With waning consumer confidence, a third of homeowners saying their home is worth less than their mortgage, and massive debt to deal with, consumer products companies ought not to expect any sort of boom in consumer spending any time soon. Time to redesign CPGs for the new reality? Chart from Business Insider.
Shopper marketing professionals realize they only get a couple seconds in the store to make an impact. A couple precious seconds to influence the purchase decision and convert the shopper into a buyer. But simply broadcasting your message to shoppers using Facebook or Twitter or some other social media channel might not be much better. […]
There never seems to be quite enough funding available to do the marketing you really want to do. So the money you do have needs to be used efficiently and effectively. Here are four business design strategies I’ve used with global consumer products companies that can stretch your marketing dollars further and give you more […]
Appreciated the listening ears of Governor Scott Walker and Lt. Governor Rebecca Kleefisch who attended a business roundtable hosted by NFIB. Around 50 businesses were in attendance, each sharing their perspective about what is needed to make Wisconsin more business friendly. Numerous stories made it clear that Wisconsin places significant unnecessary burdens on business. Here’s […]
