They claimed it was a $1 billion opportunity for dairy. That was back in October 2009. Now, 2 years later, the $1B opportunity is still there. There is renewed effort behind the initiative but can they make it happen? Without a strategic, unbiased, collaborative path to industry redesign, I’m not so sure. It’s not surprising […]
There’s no question consumers are changing. Even though the recession has “officially” been over for more than two years, consumer confidence continues to decline, food prices continue to escalate beyond forecasts and gas prices are still $1/gal more than a year ago. As a result, economic pressures continue to cause tectonic shifts in consumer behavior. […]
When growth goals are set, every business knows they have to deal with the “leaky” bucket: finding new sources of revenue for what “leaks” away every year and must be replaced just to stay even. Well, it appears the State of Wisconsin has a leaky bucket when it comes to jobs. Although Wisconsin’s population grew […]
Okay, maybe a Lord of the Rings metaphor feels a little out of place here, but stay with me on this. Over the last few days at Shopper Insights in Action 2011, three “forces” have been presented that are fundamentally changing the shopper marketing landscape: Neuroscience, Technology and Community. A.K. Pradeep did a masterful job […]
Sure, the challenges of marketing (and business in general for that matter) can be categorized in many ways. But here are three buckets to consider: the Emerging, the Emotion, the Execution. Flexibility for Emerging – Whether it’s technology (ref. Catherine Roe, Head of Consumer Packaged Goods at Google), store formats (ref. Art Sebastian, Director Shopper […]
As I’ve mentioned before, if you wait to influence the first moment of truth, you may be too late. Phil McGee, Director Shopper Insights for Campbell Soup Company, shared their landmark path to purchase study today and clearly they feel the same way. Six principles guided the structure of the study: focus on motivations and […]
Imagine you’re the premium brand in a $4.4B category that’s projected to grow 60-70% over the next 5 years. Private label is only 1% of the category. The premium segment is 40% of the category and commands a 90% price premium over all the rest. So why do you need consumer insights? Shouldn’t you invest […]
Once again, very impressed with the presentation quality at the Shopper Insights in Action conference. And also once again, the speaker, Bill Hoffman SVP Customer Insights at Best Buy, is not only sourcing consumer insights to drive the business, they have changed their business model accordingly. Bill has a background in military special forces and […]
Check out this cycle from GameStop: Consumer insight –> loyalty program concept –> internal business alignment and loyalty program design –> commercialization of a unique customer loyalty program –> great business results –> change and adaptation of the GameStop business model –> more consumer insights –> repeat process. Terrific presentation at the 2011 Shopper Insights […]
Bad news this morning showing poor job creation nationally. It makes this “Scariest Jobs Chart” from BI even more scary. Thankfully, Governor Scott Walker is all about jobs here in Wisconsin. The new Wisconsin Economic Development Corporation became official this week. Now it’s time for them to put their strategies to work…
