Maybe you’ve heard this tagline: Story Matters Here. It’s day 2 of Private Brand Movement, a conference being held at the Sheraton Towers in Chicago. Although I have a lot on my mind, for example my youngest daughter is getting married this weekend, I was drawn in to the presentations and conversations. I’ve been to […]
We used to understand there were two kinds of reasoning: deductive and inductive. Then we heard about a new type of reasoning: abductive – the ability to take incomplete information and proceed to the likeliest possible explanation (Einstein’s work, for example, was not only deductive and inductive but also abductive: creative conclusions about time and […]
I have always been viscerally anti-status quo so change and innovation are of particular importance to me. And there is no doubt there’s a lot of change when it comes to the increasing importance of private brands in the lives of consumers triggered by the “Black Swan” economic shift of the last few years. With […]
I went to a small grade school in rural Nebraska (there were 7 in my class) and I can remember vividly the day whispers started to circulate with unusual excitement. It was the day a classmate came back into our combined seventh and eighth grade class one sunny mid-afternoon with the news that most kids […]
This article here expanded the notion of path to purchase to “Path to Purchase Satisfaction” (P2PS) because it isn’t just about winning the transaction in-store. It’s about the complete cycle that builds loyalty to your brand and drives repeat purchase. The P2PS is the lifeblood of any business. But isn’t it a little bit disturbing […]
We’ve all been around someone who’s socially awkward and doesn’t even know it, but how about brands? Brands should be more human, but many aren’t. And why are so few brands developing the emotional connections consumers want? Given purchase decisions are emotion-driven, not objective rationality, why aren’t brands working harder to make those emotional connections […]
“What’s our consumer path to purchase? Did we win the Moment of Truth? Oh, wait, which moment was that: first or second? What about the new Zero Moment of Truth? Where on the Path did that occur? Do we have a strategy for winning those moments? By the way, do we need a different strategy […]
In this Star Trek original series episode a very powerful being (the Squire) imprisoned Captain Kirk, Bones, Sulu and some of the crew on Gothos in an environment he created to look like a castle on medieval earth. Every detail of the castle was replicated to perfection. Well, almost perfection. The crew of the Enterprise […]
Private brands use to follow a simple set of strategies. Not anymore. All that is changing… After spending over 30 years, much of it in strategy jobs, with a company that has some of the most recognized brands in the world, it’s possible I left the place just a little bit biased. “Our” brands were […]
Check out this recent article by Warren Buffet: Stop Coddling the Super Rich Of course Buffet wouldn’t mind it if they raised taxes on him and his wealthy buddies: HE’S A BILLIONAIRE! He won’t miss it! He doesn’t even keep track of his own money. When’s the last time Buffet had to watch his grocery […]
