People love a good reason to celebrate. Nearly 60% of Americans say they plan to watch a “great deal” or “fair amount” of the Olympics. Australians say they’ll spend $2.7 billion (USD) on Olympic parties. Add in 6 or 7 annual occasions (Superbowl, Valentines Day, Easter, Mother’s & Father’s Days, Memorial Day, Fourth of July, […]
Will businesses be able to depend on traditional formulas for success in these margin-squeezing times: price up to cover rising input costs, spend back in marketing to manage elasticities, roll out new products to fill the leaky revenue bucket and drive some top-line growth, and lean on the operations group for even greater productivity to […]
The 12th annual Shopper Insights in Action conference sponsored by IIR USA was a huge hit last week in Chicago. It featured a terrific line-up of keynote speakers, all of whom did very well on stage, and literally dozens of practical, real-world sessions across five different tracks. Each session focused on how insights drive activation […]
There’s really no question the recent financial crisis changed consumer shopping behavior. The question seems to be now “is it permanent?” Well, nothing’s ever permanent in the world of shopper marketing but John Gerzema from BAV Consulting and co-author of Spend Shift, suggests things have changed profoundly. This morning at the 12th annual Shopper Insights […]
Many have been trying to reinvent center-store and there have been several presentations on dairy aisle reinvention. I’m familiar with someone looking at the meat case and I’m sure there are others. But even after a number of years of work, I’m not hearing anyone claim victory in any of those efforts. Now, here comes […]
So what do baseball, Brad Pitt and shopper marketing have in common? The answer became much clearer after a fun presentation by Billy Beane, GM of the Oakland A’s and subject of the movie Moneyball at the Shopper Insights in Action conference sponsored by IIR USA. The answer to the question posed above can summed […]
Mahatma Gandhi once said “Actions express priorities.” Given the afternoon at the 12th annual Shopper Insights in Action conference in Chicago sponsored by IIR USA, one would conclude the priorities for the presenters were action, innovation and growth. Two of the sessions I attended dealt with companies that were taking action based on their shopper […]
Moore’s Law is the observation that over the history of computing, the number of transistors found on integrated circuits doubles every two years. Intel figures chip speed doubles about every 18 months. Well, based on the morning presentations at the Shopper Insights in Action conference sponsored by IIR USA, it feels like shopper marketing knowledge […]
Take a look at this infographic from Planview’s 3rd annual product portfolio management benchmark study. The study had 300+ global participants who weighed in on their pain points, risks, concerns and priorities. Notice the pain points: too many projects, not getting to market fast enough, poor decisioning, balancing priorities. It confirms what I’ve been saying […]
Regardless of who you are, if you don’t have a rich pipeline of ideas to create new value to grow your business and the wherewithal to bring them to market effectively, efficiently and fast, you’re headed for trouble. In fact, the visibility into the pipeline that senior executives need to optimize returns usually isn’t available. […]
